Unica affinium campaign software

Users can also reeuse building blocks of previous campaign such as including audiences, segments, offers, treatments and exclusion rules. Affinium model is a data mining and predictive modeling solution, which helps companies understand and. The software also stores contact and response history which enable the user to know which customers have responded to which offers over time. This software helps manage multichannel and multiwave campaigns. Affinium campaign allows marketing organizations to create, test, and execute customer interaction strategies in outbound and inbound touch points using a graphical user interface. Crate and barrel selects unica corporations affinium to. When purchased by ibm, unica was managed by yuchun lee and had around 500 employees. I have since rolled back all of the changes and restored the unica tables. Campaign enables organizational administrators in designing, executing, and analyzing their direct marketing campaigns efficiently. Campaign is online enterprise marketing management emm software consisting of a server at the back end, which is an activex client, providing security to the marketing platform.

Affinium campaign, affinium campaign collaborate, affinium campaign emessage. Cdms are the only msp marketing service partner for unica, this allows us to offer a asp type model where by we can offer a solution on a monthly fee. Campaign enables organizational administrators in designing, executing, and. The unica suite allows quantitative analysts to spend most of their time on such strategic database functions as data mining and segmentation modeling, giving marketers full responsibility for campaign planning and design. If the user database that you plan to use is of the same type, you do not need to import the xml template. An assisted enrolment application fully equipped with customizable tools to identify your customers needs. Affinium is available ondemand hosted or for inhouse deployment. Nationwide chooses unica to power righttime marketing. Ibm campaign provide sophisticated campaign management to automate marketing programs across channels. Ibm unica products enable marketers to deliver exceptional customer experiences through coordinated, personalized interactions across multiple channels to increase loyalty and drive revenue growth.

Users can also reeuse building blocks of previous campaign such as including. Unica s affinium marketing planning, campaign management and customer analysis software helps leading companies such as best buy, intrawest, lands end, nordstrom, medco health solutions, scotiabank and vodafone deliver customerfocused marketing faster, more affordably and with improved results. Ibm industry solutions unica campaign gemini estore. Nov, 20 this video is dedicated to beginners willing to learn further the very basic functionalities of ibm unica want to get in touch. The best ibm unica campaign interview questions updated 2020. Jan 15, 2007 unicas affinium software streamlines the entire marketing process for brand, relationship and internet marketing from planning and budgeting to project management, execution and. Execution of daily, weekly, and monthly marketing campaigns generated using the unica affinium campaign 7. Jun 01, 2003 the unica suite allows quantitative analysts to spend most of their time on such strategic database functions as data mining and segmentation modeling, giving marketers full responsibility for campaign planning and design. Nov 01, 2005 unica s affinium campaign delivery model. Affinium campaign has a flowchartstyle interface for creating, assigning, documenting, and sharing campaign plans in a.

This allows the user to see flowchart execution data like running, stopped, paused, completed, failed, etc. Unica provides a graphical user interface to design, execute, and measure customerdriven communication across all marketing channels. Affinium allows marketers to quickly analyze large volumes. Focused exclusively on the needs of marketers, unica s affinium software delivers key emm capabilities, including. Spring enterprise offers agents and brokers the ability to connect to each and every customer in a personalized manner, while at the same time matching them to the best fitting product. Its the first visual tool of its kind and shows you exactly where things stand at a single glance. Companies, names, and data used in examples herein are ficticious unless otherwise noted. Afinium intelligent marketing and sales software for the. Affinium netinsight was first released in june 2006 at version 7. This is a very big topic, so any specifics would be useful to narrow my answer, but essentially you have. Affinium, unicas modular, crosschannel marketing suite, delivers deep functionality for data mining and predictive modeling, customer interaction and. Unica is a brand within hcl software, a part of hcl technologies comprising multiple enterprise marketing management components. Choice hotels selects unicatm corporations affiniumtm.

Unica plan enterprise grade marketing management plan is a marketing resource management software to manage projects, creative assets, resources, teams, and approvals within a collaborative environment to reduce costs and rapidly accelerate time to market. This video is dedicated to beginners willing to learn further the very basic functionalities of ibm unica want to get in touch. Ibm campaign simplifies the management of every aspect of your campaign, such as audience segmentation, exclusions and assignment of offers and channels to mention a few. Over time, other data sources may become available. They are so very different in interfaces, features and deployment options that it is hard to see how they will be joined. The person who performs the campaign installation typically prepares the existing data sources for use with campaign. Unica director provides the users with the capabilities to monitor campaign flowcharts. Will support business units across corporation that communicate with members, expired members, andor nonmembers with. Marketing manager ibmunica affinium campaign we are seeking an experienced marketing manager who has experience supporting campaigns via ibmunica affinium campaign software and tools. Anyone have experience with ibm unicaaffinium campaign.

Experience with any of the software adobe campaign, unica, affinium campaign, spss, sas or business objects is a big plus. Additionally, the user can see the details like start time, end time, and the time taken by each process box execution. Dec 06, 2001 unica s affinium suite was the logical choice for our requirements, said kevin vaughan, senior vice president, customer and direct marketing for starwood. Affinium campaign delivers supports real time inbound and outbound customer interactions. Unica rated positive in customer relationship marketing. Affinium was unicas first fullyautomated marketing, or crm, software suite, designed to help marketing professionals understand and track purchasing and other businessrelated behaviors. Import the provided xml template into ibm campaign. With affiniums resource management, campaign management and customer analysis software, leading companies deliver customerfocused marketing at. The lowstress way to find your next ibm unica job opportunity is on simplyhired. Ibm acquires unica corporation and the unica netinsight software adopts the ibm name, ibm unica netinsight. Oct 23, 2001 affinium, unica s modular, crosschannel marketing suite, delivers deep functionality for data mining and predictive modeling, customer interaction and campaign management, reporting, and real. Sold separately from affinium suite, affinium campaign prices vary based on modules added, customer it technology already inhouse, number of users, and customer records and databases. Affinium streamlines the entire marketing process for brand, relationship and internet marketing from planning and budgeting to project management, execution and measurement. Marketing manager ibmunica affinium campaign we are seeking an experienced marketing manager who has experience supporting campaigns via ibm unica affinium campaign software and tools.

Client pc uses a web browser currently ie or safari to access the gui itself. Dennis callaghan april 01, 2002 unica s affinium 4 moves beyond marketing campaign management into project and brand management and marketing department planning. Affinium campaign is a multichannel, personalized campaign management solution. It not only allows to design and execute the campaigns but also provides features to track campaign responses. Unicas affinium suite was the logical choice for our requirements, said kevin vaughan, senior vice president, customer and direct marketing for starwood. It makes it fun and easy for everyone to collaborate, focus on whats important, and get more done at work. Apr 28, 2004 with affinium s resource management, campaign management and customer analysis software, leading companies deliver customerfocused marketing at lower cost, faster and with improved results. Nationwide building society has chosen unicas affinium campaign software to support its marketing campaigns. After seeing that ibm has purchased unica i have to wonder how this will effect affinium model and clementine i revert to the names that were used for so long here, now predictexpress and modeler, respectively.

Chitwan has more than 12 years of software development experience across multiple various marketing and banking products. How does ibm unica software for campaign management. This topic explains how to make these additional user data sources available to ibm campaign. Unica corporations affinium selected by suntrust to. Unica was founded in 1992 by yuchun lee, ruby kennedy and. Ibm campaign provides xml templates to use as the basis for each data source that you create in ibm campaign during installation, at least one xml template was imported sql, db2, or oracle for use by the ibm campaign system tables. Aug 08, 2010 after seeing that ibm has purchased unica i have to wonder how this will effect affinium model and clementine i revert to the names that were used for so long here, now predictexpress and modeler, respectively. How to configure oracles data source in unica for user. Jan 10, 20 to check successful connection of oracles databse with unica, navigate to campaign settings manage table mapping show user tables new table it will ask user name and password, you have to give db credentials here. After an extensive evaluation of campaign management software we selected affinium campiagn by unica.

Dennis callaghan april 01, 2002 unicas affinium 4 moves beyond marketing campaign management into project and brand management and marketing department planning. It also complements extensive reporting enhancements. There are over 19 ibm unica careers waiting for you to apply. Perform the tasks below to make new user data sources available in ibm campaign. Nationwide will use affinium to manage direct mail, email and pointofsale customer campaigns to deliver personalised responses and offers for customerinitiated inbound contacts. The software also stores contact and response history which enable the user to know. The star tribune, minneapolis, yesterday selected unicas affinium marketing automation software to manage its circulation marketing campaigns. Chitwan has more than 12 years of software development experience across. August 11, 2003 unica corporation, a worldwide provider of awardwinning enterprise marketing management emm solutions proven to deliver reduced marketing costs and increased roi, today announced that suntrust banks, inc.